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It’s officially wool-sock season, and while everyone else is panic-Googling "last-minute BFCM emails," you're here, unbothered, ready to actually enjoy November.
Last year, I watched one of my clients build her Black Friday funnel over three weeks—three weeks that included a cold, a kid's dance recital, and a squirrel somehow breaking into her house.
The funnel still worked.
Because she followed a simple rule: consistency beats chaos.
Want to copy my client’s actual plan? Here’s your no-stress checklist to cozy up your content and prep for a chill BFCM:
Pick one offer and stick to it. Don’t launch a new product and an ebook and a workshop. Pick the one thing your audience asks for the most. Discount older offers, absolutely. But when launching a new thing during BFCM, make it ONE new thing and not multiple.
Create a content trail. Blog post > Email > Pinterest > Social carousel. One idea, four places, boom.
Automate it now. Schedule those emails, set up the landing page, load the stories.
Use scarcity gently. You’re not selling apocalypse supplies. Remind your audience why your offer helps them right now.
Plan your Holiday sale ahead of time, too. While putting in this effort for your BFCM sale, copy and paste everything and get it all set up for your end of year sale in December.
This is the vibe shift: BFCM without the burnout.
Remember, your audience WANTS to hear from your business during Black Friday.
Your Ultimate Black Friday Toolkit
With this toolkit, you’ll have everything you need to run a well-planned Black Friday sale of your own
60+ Premium BFCM Social Media Templates
Black Friday Sales Page (Fully Hosted Canva Website!) to Promote Your Offers
Complete BFCM Gift Guide (To easily promote your offers and affiliate deals as a downloadable resource for your audience)
Black Friday Sales Email Series Swipe
Black Friday Conversion ROI Calculator and Sales Tracker Spreadsheet
Regular price $97 | Your price $37
Useful Reading of the Day:
~ Krista, The Content Boss
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