Hi {{ first_name | }}
Now that we are in the swing of Q1, the plan switches from “new year new business goals,” to “keep momentum on said goals through daily practice.”
…you know, the hard part!
Here’s a few tips to help make it easier for you, and your content.
1) Do a “content audit” that takes 20 minutes, not 20 hours
Open your analytics and find:
your top 5 posts, episodes, or videos
your top traffic source
one piece that almost performs but needs love
Now do the easiest upgrade:
tighten the intro
add a better CTA
update the title
add a content upgrade or opt in
refresh Pinterest images or Youtube thumbnails
2) Turn one idea into three formats
Pick one topic your audience needs right now and repurpose it.
Example:
Blog post or podcast episode: the full story
Email newsletter: the punchy takeaway + link
Pinterest pin or short video: one specific tip from it
Same message. Three entry points.
3) Stop trying to be everywhere! Pick one “distribution lane”
This February has just 28 days. Let’s pick one lane and commit for 28 days:
Pinterest for evergreen traffic
or YouTube for search discovery
or email for conversions and audience-nurturing
Try to avoid any other platform.
Not because the other platforms are bad, but because your attention is expensive and Pinterest, YouTube and email have longevity.
4) Add one simple conversion upgrade
This is the part a lot of creators skip because it is not as fun as designing a new Canva graphic.
Pick one:
Add an opt in to your top post
Add a pinned comment with your link
Add an internal link from 5 older posts to your newest one
Add a “start here” page
Add a welcome email that points to your best content
Add a lead magnet to your top YouTube video descriptions
5) Schedule one “CEO hour” each week
Put it on your calendar like it is an appointment.
This hour is for:
planning what you are publishing
tracking what is working
deciding what to stop doing
setting one revenue focused action
It is hard to grow a business when you only operate in reaction mode.
Better Content. More Sales.
Pick one piece of content you already have and make it 20 percent better.
Not perfect. Better.
If you want a deeper plan, stay tuned because coming up in early February, I’ll be sharing a resource that will help you monetize your content better so you can convert more sales from content, without having to create more content.
In the meantime, watch this video about types of revenue streams that don’t add value to your business when it comes time to exit…ones that can actually cause potential buyers run away!
Krista, The Content Boss