Hi {{first name | friend}},

Let me tell you a story.

There's a startup called Warmly. They built a GTM operating system, meaning a fully automated system for finding the right leads, scoring their buying intent, and sending personalized outreach, all before a human ever had to pick up the phone or open a CRM.

Not a template. Not a fancy spreadsheet.

But an actual AI-native sales machine that ran pipeline on autopilot for hundreds of early-stage companies who couldn't yet afford a sales team.

HubSpot noticed. And then HubSpot acquired them.

That is the outcome that happens when your go-to-market system is so good that one of the biggest platforms in the business decides it belongs inside their product.

Now here's the part that matters for you.

THE FOUNDERS ARE ABOUT TO GO ON RECORD, LIVE, FOR YOU, FOR FREE

On August 12th at 11am EDT, Warmly co-founders Max and Keegan are sitting down for a live builder session where they will be walking through the exact GTM operating system they built, and showing you how to build a system to use in your own business.

Every piece of it.

How they defined their ideal customer profile, how they scored buying intent, how they surfaced the right accounts before a human ever intervened, and how the whole thing ran while they focused on building the product instead of working the phones.

This is not a panel discussion. This is not a vague fireside chat full of advice you could have found in a blog post. 🤪

This is two founders who just got acquired, walking through the mechanics of the system that got them there, and then showing you how to replicate it in an afternoon.

BUT WAIT. WHY SHOULD CREATORS AND CONTENT BUSINESS OWNERS CARE ABOUT A STARTUP GTM PLAYBOOK?

Fair question. Let me answer it.

If you run any kind of business where you are trying to attract clients, brand deals, students, or customers: you have a go-to-market problem.

You are doing outreach manually, or not doing enough of it, or following up inconsistently, or losing warm leads because life got busy and you forgot to circle back.

You are the sales team. The marketing team. The follow-up system. And also the person who makes all the content, fulfills all the orders, and answers all the DMs.

The agentic GTM approach that Warmly built is not just for venture-backed startups with a SaaS product.

The principles work for anyone who needs a repeatable system for finding the right people, getting in front of them, and converting them without it consuming every waking hour. Think:

TLDR;

Two founders who just got acquired by HubSpot are giving away the system that made it happen. You can watch it live, ask questions, and walk away with a working agentic GTM stack you can plug into your own business the same week.

August 12th. 11am EDT. Free to register via the blue box above.

— Krista, The Content Boss

ps: The people who show up to things like this are the ones who figure out the next big thing before everyone else does.