Hi {{first name | friend}},

I’m not the best at sending pitches to brands I want to work with.

Or doing as they say, “outbound” to find new customers.

It’s time-consuming, and with every other thing on my to-do list as a creator and business owner, I never seem to make it a priority.

But imagine you just finished something you're genuinely proud of. A new offer, a service, a course, a package.

You spent real time on it.

The landing page looks good. The emails are written. You hit publish and share it everywhere you're supposed to share things.

And then…not much happens.

No sales, no brands reaching out to you to beg you to do a campaign with them.

In the back of your head there's this quiet, mildly annoying voice that goes: there are people out there right now who would throw money at this immediately if they just knew it existed. And they don't. Because you haven't found them. And you don't really know how.

That voice is correct, by the way.

Those people are real. They're sitting at their laptop with the exact problem you solve, Googling things, clicking around, almost ready to buy from someone.

That someone could be you.

But only if you have a way to actually get in front of them.

Most creators don't. And nobody talks about it because "build a pipeline" sounds like something your boring uncle who works in insurance says at Thanksgiving.

But stay with me for a second.

How to batch film, write hooks, grow an audience, build an email list, design a funnel.

There is genuinely great education out there for all of that.

What nobody teaches you is how to go find the people and brands who need what you offer, before they find you, before the algorithm decides today is not your day, before you're at the mercy of whatever Instagram feels like showing people this week.

Traditional sales teams call this prospecting.

Yes, it sounds like something an old guy would do during the gold rush times of yore. But no, you don’t need an old-timey hat and curly mustache to succeed at prospecting.

It's how every non-creator business finds customers.

Someone whose actual job is to identify the right people, reach out at the right time, and fill a pipeline so the business isn't just hoping content does all the heavy lifting forever.

…I don’t have that person. You might have that person (be for real, is it just you wearing that curly mustache again?)

And for a long time the tools they used were built for enterprise teams with a six-figure software budget and a dedicated “RevOps” person who chews too loud at the desk beside yours.

Not anymore.

I found a tool that gives a solo creator or small business owner access to the same prospecting infrastructure that big sales teams have been using for years, but without the complexity or the loud azz crunchin’ Derek.

It comes with a database of over 240 million contacts. Verified emails, job titles, company sizes, industries, buying intent signals.

You simply describe your ideal client, the brand, the business owner, the marketing manager, whoever you actually want to work with or sell to, and it finds them.

Specific, real, reachable people who match the profile of someone who would genuinely benefit from what you offer.

Then it helps you reach out to them, with automated follow-ups that go out on schedule without you having to remember (because you won't remember, because you have seventeen other things happening).

It also identifies anonymous visitors to your website so if someone is nosing around your services page but doesn't fill out the form, this tool knows who they are and can help you reach out before they disappear forever.

If any part of your business involves pitching brands, landing clients, filling a coaching program, selling B2B services, or getting in front of decision-makers at companies, Apollo is for you.

Content builds your audience. Apollo builds your pipeline. Both are necessary. One without the other is either a really popular creator who can't convert, or a really good salesperson with nothing worth selling.

You need both.

— Krista, The Content Boss

ps: Yep, there's a free plan. You can sign up today, build your first prospect list, and run your first outreach sequence this week. No moustache required.