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Hi {{ first_name | }}
Last week, I finally got around to testing YouTube’s in-app affiliate program.
It’s pretty cool! Have you used it yet?
I found it to be pretty easy to tag products, and I like that you can tag multiple products throughout a video.
I will need to spend a bit more time with it (and get more views) before I make any significant commissions from it, but I can see the potential.
Other things popping in the creator economy this week:
An estimated 2.5 million people cancelled their ChatGPT subscription this month, in favor of switching to Claude. Here’s an explanation about why, and how to properly export all your ChatGPT data and import it into Claude.
Instagram is testing "lock" and "early access" features that would let creators gate content for followers, which is basically Instagram admitting that gated content is the future. (source: WPP Media)
YouTube expanded its creator monetization ecosystem in February with new AI-powered content creation tools that allow creators to generate Shorts using AI versions of their own likeness, as well as produce games and music via text prompts.
56% of Gen Z now considers creator content more relevant than TV or film, and 41% use social platforms as their primary search engine. Social IS search now. Optimize accordingly. (Source: Backstroke)
AI Influencers are a $6 billion industry growing at over 40% annually, projected to hit $46 billion by 2030. (Source: Grand View Research)
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